Results

The three most recent dirt-work builds, with the numbers.

Two measured results and one build example, labeled for what they are. Numbers as of August 31, 2026. Updated every 30 days as newer builds come online.

Measured result

Live long enough to have before-and-after numbers from Search Console, Analytics, or PageSpeed.

Build example

Live, but the observation window is too short to call it a result. Shown for what a full build looks like.

In-progress experiment

Baselined and under way. A&D Land Services and Woodchuck's Tree Service will appear here with their before numbers once work begins.

Measured resultSeptic and excavating · Laporte, MN

Shepard Excavating

Launched August 10, 2026. Numbers as of August 31, 2026.

64 to 95

Mobile speed score. The old site scored 64 on a phone. The new one scores 95 and up.

PageSpeed, Jun 12 vs Aug 31

81

clicks from Google in 28 days, after appearing in 2,050 search results across 173 search queries.

Search Console, 28 days to Aug 31

3

record weeks in a row for search impressions: 540, then 711, then 875.

Search Console, Aug 2026

People who did not already know the Shepard name are finding the company for septic pumping, septic installs, and class 5 gravel.

What this does not prove: A 28-day window shows direction, not a year of jobs. Search visibility and clicks do not by themselves prove booked revenue.

See the live site (opens in a new tab)

Measured resultDemolition and site services · Cape Coral, FL

New Wave Concepts

Launched May 23, 2026. Numbers as of August 11, 2026.

Position 1

Recorded for "demolition contractor" in Cape Coral. Search positions vary by person, device, and day.

Search Console, Aug 11

2m 13s

People who come from Google stay over two minutes. The old site average was 28 seconds.

Analytics, Aug 11

5 to 9

pages Google indexes, up from five on the old site.

Search Console, Aug 11

Tracked Google Ads with a landing page for every service and town, instead of one generic page.

What this does not prove: Search position, engagement, and indexation do not by themselves prove a booked job or a profitable ad campaign.

See the live site (opens in a new tab)

Build exampleGravel, excavation, and site work · Cass Lake, MN

Storlie Construction

Launched August 21, 2026. Numbers as of August 31, 2026.

28

pages, including a materials calculator and 14 town pages.

Live site, Aug 31

98

site health score with zero errors, ten days after launch.

SE Ranking audit, Aug 31

3m 19s

average time on site for organic visitors in the first ten days.

Analytics, Aug 31

Ten days old at the last snapshot. Treat it as what a full build looks like, not a results story yet. The 60-day report will say more.

What this does not prove: A ten-day window is too short to attribute lead or revenue growth. This is presented as a build example, not a performance result.

See the live site (opens in a new tab)

Numbers come from Google Search Console, Google Analytics, Google PageSpeed Insights, and SE Ranking site audits, pulled on the dates shown. Short windows show direction, not a year of jobs. Results vary by market, season, and how the phone gets answered.

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