Google Ads for dirt work, run by someone who knows what a job is worth.
I build and run the campaigns. You pay Google directly. The account is yours.
Flat management fee. Quoted higher when your market, number of services, or number of towns needs more campaigns and landing pages. Never a percentage of spend, never financed media.
You set the Google budget in your own account. I never touch your card.
- Setup
- Search campaigns for the services you actually want more of, in the towns you actually drive to. A landing page per service and town, not one generic page.
- Every week
- Search-term review, negative keywords, bids, and the ads themselves. Out-of-area and wrong-service clicks get cut.
- Tracking
- Call and form conversions, so the report counts inquiries, not clicks.
- Reporting
- Inquiries and booked estimates by market, when you tell me which calls turned into site walks. Plain numbers, monthly.
Ads only make sense once four things are true.
If they are not, I will say so and we fix the foundation first. That is cheaper than paying Google to send people to a slow site.
- A site that loads fast and has a phone number above the fold
- Otherwise you pay for clicks that leave before the page shows up.
- Call and form tracking that works
- If we cannot count the calls, we cannot tell what the ads did.
- Someone who answers, or a text-back that does
- Ads make the phone ring while you are in the cab. The call has to land somewhere.
- A clear service area and a budget you can hold through an agreed test window
- Campaigns need enough real searches to learn. The test window and stop conditions are agreed before launch.
Will it beat Angi's cost per lead?
Some markets yes, some no, and I will not promise a number.
New Wave Concepts in Cape Coral runs tracked campaigns with a landing page for every service and town. What I can show you is what those campaigns observed by month, then set an agreed test window and stop conditions for your market. A universal cost-per-lead promise would ignore local competition and seasonality.
The New Wave numbers
Before you spend a dollar on ads.
- Websites & Google
Google Ads for Contractors
When ads make sense for a dirt-work company and when they burn money. The readiness checklist, what a click costs, and how a small account is built.
Read the guide - Websites & Google
Google Business Profile for Contractors
The free listing that sends more calls than your website. An afternoon to fix, ten minutes a week to feed, and what changed in 2026.
Read the guide - Websites & Google
What an Excavation Website Should Cost
What each price tier actually buys, the eleven things a dirt-work site must have, and the three things that are usually wrong first.
Read the guide
Not sure if you are ready for ads? Send me the site and I'll tell you.
Three things, in plain English, within two business days. No charge, no obligation, and I will not call you unless you ask.
Prefer email? Send your website to chris@dirtworkdigital.com.