So the builder who finds you at 9 p.m. calls you, not the next guy. Websites, lead follow-up, and Google Ads for excavation, land-clearing, and demolition companies.
Real crews, real numbers, and owners you can call. Chris has built and manages more than 40 websites in the trades. The three most recent dirt-work builds are below.
Your trucks are washed. Your machines are named. Your Google reviews say the crew shows up. Then a builder opens your website on a phone, waits, and calls the next result.
Shepard Excavating had that site. On a phone it took about 17 seconds to show its main image, and there was nothing above the fold to tap. Drag the handle: the left side is the old site captured in May, the right side is the new one. The phone number is the first thing you see.
Both captures are the top of the home page at phone width. The old site is the archived copy from May 29, 2026; the new site is live at shepardexcavating.com.
Buy only what you need. Every price is on the pricing page, and every recurring service is month to month.
Up to seven pages built around your services and towns. Your equipment, crew, and finished work, not stock photos. Copy written for your trade. Click-to-call and an estimate form that lands in your pipeline. You see the homepage before you pay the balance. You own the finished site.
Additional service or project pages: $250 each. Typical nine-page site: $2,997 one time plus $199 a month.
See what is includedThe phone rings while you are on the machine. Now it gets answered: a text back in under a minute, every form in one pipeline, quotes followed up, reviews asked for.
We don't sell leads. Here's what this does.I build and run the campaigns. You pay Google directly. The account is yours. Third product on purpose: it only makes sense once the site and the phone are ready.
When ads make sense, and when they don'tMost sites launch within a few weeks of receiving your photos. I take on a limited number of builds each month so each one gets my attention.
A short screen walkthrough of your current site: the three things costing you calls, in plain English.
Your equipment, crew, and finished work. Your towns and services. That is most of the work on your side.
You see the direction before the whole site is built, and before the balance is due.
Redirects from the old site, tracking, spam protection, and mobile speed measured before launch.
Each is labeled for what it is, with the source and the date, and each owner can be called. Updated every 30 days.
Launched August 10, 2026. Numbers as of August 31, 2026.
People who did not already know the Shepard name are finding the company for septic pumping, septic installs, and class 5 gravel.
See the live site (opens in a new tab)
Launched May 23, 2026. Numbers as of August 11, 2026.
Tracked Google Ads with a landing page for every service and town, instead of one generic page.
See the live site (opens in a new tab)Launched August 21, 2026. Numbers as of August 31, 2026.
Ten days old at the last snapshot. Treat it as what a full build looks like, not a results story yet. The 60-day report will say more.
See the live site (opens in a new tab)Every one of these came off a client's phone or a drone over their pit. None of them is a stranger in a hard hat.
This trade is full of "30 leads in 30 days or we work free." I don't make that promise, and I will tell you why on the phone.
Every result on this site carries a date and a source, so you can judge it yourself.
One person, in Cass Lake, Minnesota. I build the site, write the copy, set up the tracking, and answer the phone afterward.
More than 40 websites for trade businesses are built and managed on this stack. The most recent dirt-work ones: a septic and excavating outfit in Laporte, a demolition contractor in Cape Coral, and a gravel and site-work company down the road from me. Two more redesigns are in the queue. You can call any of the owners.
The rest of the story
A low monthly template can be a reasonable fit when you only need a basic online presence. This build is for a company that wants its own equipment, crew, services, and finished work represented clearly. You approve the homepage direction before the balance is due, and you own the finished site.
No. Anyone who does is guessing. I promise the process: you see the homepage first, you own the site, care is month to month, and there are no surprise add-ons. Results get published with dates so you can judge them yourself.
The site comes with you. Care is month to month, and the transfer path is written into the agreement. I stop hosting, fixing, and editing it. Nothing is held hostage.
It texts your customer once, from your number, with your name, when you miss a call. Then a person takes over. It also puts every form in one place and asks every customer for a review the same way.
You do, directly to Google, in your own account. I charge a flat management fee from $350 a month and never finance media.
Most sites launch within a few weeks of receiving your photos and answers. I take on a limited number of builds each month so each one gets my attention.
Three things, in plain English, within two business days. No charge, no obligation, and I will not call you unless you ask.